Hello, my name is Laurence Lanier. I am a
Commercial Cinematographer & Video Editor
Commercial reel
A short compilation of some of the ads and commercials I’ve filmed and edited for local and national brands:
featured
Brand Story
A Brand Story Video is one of the most effective ways of telling your customer what your company stands for. Why were you founded? What’s your mission statement? What are your core values? These are the questions answered in a Brand Story Video.
Tech
Does your company sell technology? Whether you sell B2B or B2C, it’s important to convey the benefits or your product in a way that’s concise and easy to understand. A short, visually captivating video is a great way to show your customer how your tech could make their life easier.
Product
A Product Video should typically be short and sweet. The tone of the video is going to depend on the type of product(s) your company sells. For this video in particular, we wanted to capture the cozy and comforting feeling of a morning cup of coffee.
Message
This type of ad exists to communicate a specific message to your customers. The goal of this ad was two-fold. The owner wanted to highlight the safety measures being taken at the establishment, while also showcasing some of their more eye-catching menu items.
Restaurant
A Restaurant Video is one of the most straightforward types of company videos. The goal is simple: “make ’em hungry!” The trick is to capture visuals that activate your viewers appetite.
Testimonial
One of the most effective ways to convert a prospect is to show them what other customers/clients think of your product/service. It’s important, however, to do this in a way that feels authentic.
SERVICE
A video for a service-based company is going to look and feel different from a video for a product-based company. The goal is typically to establish your business as an unparalleled provider of your specific service.
Overview
Southern Grounds & Co. is a shop that offers a fairly large range of foods, beverages and amenities. The objective for this ad and other overview videos is to highlight all of a company’s offerings in a way that is cohesive and easy to understand.
creative/non-commercial Reel
This is a compilation of some of the music videos and short films I’ve produced. All content in this reel, in my commercial reel and on this website was produced, shot, edited and colored by me.
Motion Graphics
Not every business needs original footage captured. Some businesses just need quick, engaging ads that contain stock footage and dynamic motion design. Here are some examples of quick, edit-heavy ads I put together for one of my clients.